Why Reducing Returns Matters

Retailers lost nearly $890 billion in returns in 2024 alone, according to the National Retail Federation. In many cases, returns cost businesses up to 30% of an item’s price. For small and medium businesses (SMBs), this greatly impacts profitability and operational efficiency.

Implementing simple yet effective solutions can lower return rates, save money, and improve customer satisfaction. Let’s dive into three proven ways to prevent returns in your online store.

1. Enhance Customer Confidence with Virtual Try-Ons

One of the biggest reasons for returns? Items don’t look or fit as expected. This is especially true for products like eyewear. The solution? Offer virtual try-on technology.

With augmented reality (AR), shoppers can visualize products in real-time before purchasing. Big brands like Sunglass Hut have already embraced this technology to reduce returns.

• AR try-ons allow customers to see how an item looks before buying.
• Reducing uncertainty means fewer purchases are sent back.
• Better customer experience leads to greater trust and loyalty.

At Flexicodes, we help integrate innovative AR tools into e-commerce stores, making shopping interactive and return-proof.

2. Be Transparent About Shipping & Delivery

Shipping delays lead to frustration—and canceled orders. Customers expect transparency about when and how their orders will arrive. A Fluent Commerce study found that 35% of shoppers cancel orders due to slow delivery.

To reduce shipping-related returns, implement these best practices:

• Provide real-time shipping estimates: Offer tracking updates and estimated delivery times.
• Factor in peak delays: Adjust timelines for high-demand seasons.
• Offer multiple shipping options: Let customers choose between faster delivery or cost-saving methods.

Amazon sets expectations by displaying delivery windows at checkout—your store should do the same. A well-structured shipping policy reduces impatience and unnecessary returns.

3. Offer Excellent Customer Support

Great customer service can mean the difference between a happy shopper and a return request. For online eyewear brands, support is especially important because customers may need assistance with prescriptions, fit, or adjustments.

Here’s how you can improve your customer service to prevent unnecessary returns:

• Live chat support: Provide instant responses to common questions.
• Detailed product descriptions: Include accurate measurements, materials, and usage guides.
• Easy communication: Offer multiple support channels, such as email, phone, and chat.

Brands like Clearly thrive on 24/7 customer support, ensuring shoppers make informed choices before they buy. Adding robust customer service can significantly lower returns while improving customer loyalty.

Conclusion: Reduce Returns and Boost Profits

By investing in virtual try-ons, clear shipping policies, and strong customer support, your business can reduce returns, save money, and build lasting customer relationships. Whether you’re selling eyewear or any other online product, these strategies work across industries.